The most important difference between websites belonging to small businesses and those belonging to large enterprises is the size and stability of the infrastructure they can access. Due to cost issues, small business websites can never truly compete with large business websites. But thanks to a new concept called the MACH architecture, this can change. This new architecture can “equalize” e-commerce independent of business size. So, what exactly is MACH architecture, and how can it be applied in different industries? Is it even possible to use it on online gambling sites like the casino GGBet? Below, we answer all these questions.
First Things First: What Is MACH?
MACH is an abbreviation of “Microservices, API, Cloud, and Headless”. Each of these terms explains how this concept works and what it offers. Simply put, MACH is changing the way businesses interact with their customers and suppliers. If we explain this step by step:
- Microservices. Currently, the majority of both physical and online businesses offer their services according to the “monolith” architecture. In other words, all the services offered by the company (payments, customer service, logistics, etc.) are carried out through a single center. With this model, each service can be aware of what others do. But also, with this model, things are very slow, and problems are more likely to occur. In the microservices concept, all these services are carried out on independent channels. For example, there are separate service channels for payments, separate supply, and customer service. In other words, the monolith is eliminated, and each service becomes responsible only for itself. So, how do these services communicate with each other?
- API. The API takes care of communication. The API has two functions: first, it ensures that services that run independently are aware of each other and that what one does affects the other. In this context, it also enables the commands entered by users to be distributed among different services. In addition, since it is also a system that works independently, it can easily adapt to different protocols and technologies. This means that a modern system can always be achieved by just updating APIs without changing the entire infrastructure.
- Cloud. In order for microservices and APIs to work, they need databases, authentication tools, and big data frameworks. All of these are hosted on servers on the cloud. In this way, it is possible to obtain many advantages: first of all, the service can be provided without interruption. Even if one server in the cloud fails, another starts to serve. In addition, the server geographically closest to the user is automatically selected to provide a faster and more stable experience.
- Headless. This concept is a little difficult to describe, but it enables user-supplier-business interaction to be carried out over multiple channels (messengers, voice, AR, etc.) rather than a single tool (e.g. email).
So, What Is the Meaning of All These?
We have talked about highly technical concepts above and tried to explain them as simply as possible, but it will be still difficult for end-users to understand them. Because almost all of these concepts work only in the background and determine what the user experience will be: it is not possible for end-users to see them while working. Therefore, it would be more logical to talk about how the MACH architecture will affect you and what kind of advantages it has.
Mainly, MACH enables small size and low budget e-businesses to provide a quality, stable, and reliable service as much as global brands. We mentioned the monolith model above: this model is a system that requires hundreds of employees and requires these employees to be in a physical building. Microservices, on the other hand, enable you to achieve the same result with far fewer employees and only online. The different APIs used to eliminate the need for real people, and there is no need to hire someone for reporting, for example – there are multiple APIs that can do this automatically.
In order for small businesses to serve globally, it is no longer necessary to rent a large number of servers. Thanks to cloud technology, access is possible from everywhere, and its cost does not exceed the budget of small businesses. So, even a small mom and dad-run website can provide a stable and quality online experience as much as Amazon.
It is possible to use MACH architecture in all industries. This includes the online gambling industry as well. Let’s say you are playing roulette online at GGBet, for example. Thanks to the microservices model and APIs, this game can be presented 24/7 without the need for real people. When the player presses the “spin” button, the result is automatically calculated and different APIs communicate with each other to verify this result. If there is a problem, a support record can be created automatically about this situation, again through APIs. Since the game is offered over the cloud, it is possible to obtain a seamless and satisfying experience from anywhere in the world.
So, whether you offer casino games or try to sell something you produce in your home, you can take advantage of the MACH architecture and work as a global brand without straining your budget. This architecture enables new services and products to have a much more successful start. Thanks to the stable experience it offers, it is not difficult to predict that your e-commerce volume will increase. You can now offer your services uninterrupted even on busy days such as Black Friday. In short, the MACH architecture ensures that you can get the best possible experience at the lowest possible cost.