The internet of things is one of the technologies that has recently attracted lots of attention in various industries. Many industries, including the sports betting industry, have adopted the internet of things technology and have grown from something once regarded as theoretical into a well-thought-out system having a tremendous impact on several verticals.
For instance, the internet of things has contributed to the possibility of bettors accessing a huge bonus at a top online sportsbook when they use the Caesars promo code online. Caesars is one of the most prominent names in gambling, and its significant casino presence is felt almost everywhere.
By 2027, experts estimate that more than 41 billion IoT devices will be in active use since 127 devices are added per second. Connected IoT devices include:
- Computers
- Mobiles
- Watches
- Smart devices
- Heaters
- Cameras, etc.
This is awesome. But how does IoT impact the sports betting industry? Let’s start with defining the internet of things.
What is the internet of things?
The internet of things refers to the digital network of devices or objects connected to the internet. These devices typically have sensors and software custom-tailored to connectivity and readily exchange solid information with other devices with an internet connection.
For instance, the internet of things is widely adopted in the smart home concept. As a result, home appliances and devices such as televisions, refrigerators, alarms, sound systems, thermostats, and lights can be connected and efficiently controlled by linked devices. For example, a smart speaker or smartphone can switch appliances off and on and perform functions such as setting timers, etc.
The considerable impact of the internet of things on sports betting
Here are some of the significant ways the internet of things is impacting the sports betting industry:
Bet from any location
The internet of things allows punters to gamble from any location within the country using a desktop computer or smartphone. You can readily access your sportsbook account using face recognition or 2-factor authentication and transfer funds from an eWallet or paired debit card. Then make wagers on the outcome of an upcoming sports event or tournament.
Live stream matches
The internet of things has also contributed to the possibility of watching sports matches via live streaming on smartphones. You will enjoy a high-definition quality feed with ultra-clear sound, zero buffering, and excellent commentary. This is helped by the powerful 4G and 5G technologies.
You can wager a game and watch, and if you spot a particular pattern or trend when following this game, you can place another bet in play within seconds.
eSports
eSports was once considered a niche activity or hobby, but not anymore. They are trendy these days. For instance, more than 5 million viewers watched the 2022 League of Legends World Championship. Dota 2’s most prominent event in 2022 enjoyed a peak viewership of almost 2 million, with players getting massive paychecks.
These eSports events gave bettors more options to bet on since the games were live-streamed and odds changed considerably during the plays.
eSports helps sportsbooks attract audiences that are ordinarily too interested in conventional games. In addition, bookmakers offer more options for wagering since many of these games – such as the League of Legends – have complicated rules, which result in more specific wagers.
The internet of things has made it possible for you to try predicting which player or team will make the first kill during a particular game.
Data storage
Only a few bettors know that the internet of things helps store your data, based primarily on how you choose your wagers. The system collects personalized data whenever you log into your favorite bookmaker’s account to place your wager.
This means that the internet of things – in combination with artificial intelligence – can efficiently predict your next decision without your active involvement.
Your favorite games will be analyzed and will always appear first on your desktop or smartphone screen. This saves the stress of navigating through hundreds of other games.
Sports analytics
There was a time when finding data was incredibly challenging. That was because reliable analytical data was practically impossible to access.
But this is no longer the case, thanks to technology. Any bettor can do objective game analysis and get their hands on these statistics and predictions because of the availability of the internet, artificial intelligence, and the internet of things.
Many bookmakers also have analytics on their platforms, and punters can access them before placing wagers. Bettors can find nearly every information for previous games, including win percentages, player performances, officials, wounded players, players in sound health, previous game results, etc.
Stay connected with your sportsbook
The technology used in the sports betting industry – such as the internet of things, artificial intelligence, etc. – makes it possible to have mobile casinos where bettors can access a wide variety of games and wager on sports at their convenience.
In the same vein, gaming operators ensure they are always connected with the bets by sending notifications regularly and awarding loyalty rewards which punters can redeem almost instantly via their devices.
Wearable devices
The internet of things technology has found sway in wearable devices. Mobile sportsbook developers have also integrated micro sportsbook apps on smartwatches. This ensures bettors can place wagers even when jogging or working out.
Personalized betting ads
Have you ever wondered why you see specific ads that appeal to your interests when checking your email, visiting a website, or using social media? It is because your data is stored whenever you visit a bookmaker’s platform via your smartphone or laptop.
When you use the same device to browse another website, you will receive bookie ads showing trending offers, promos, etc., that appeal to your interest. This makes it easy for you to place wagers whenever there’s an ongoing sports event, even if you’re too busy to watch it.
Technology has profoundly affected nearly every aspect of life, including the sports betting industry. The impact of the internet of things on the sports betting industry cannot be explicitly measured. But it will continue to enhance the sports betting industry in no small measure as its popularity grows worldwide.