In recently years, the gaming industry has increasingly attracted attention for its ability to grow and transform, having mushroomed in size to now eclipse every other entertainment sector.
More and more markets are turning to gaming and importing successful learnings and practices, with students, scientists, and industry practitioners all motivated to uncover what lies behind the gaming sector’s success. Among their goals is the desire to better understand human motivation and habit formation.
Gaming has arguably captured and sustained human interest more reliably and consistently than any other activity. If experts can decipher the roots of the gaming industry’s success, they will be able to replicate this in virtually any other sector – particularly those that rely on engaging the attention and neural networks of human beings.
Medicine is a particularly poignant example of the potential of gaming to inform and advance other fields. Researchers are currently looking into the gamification of medical treatments, i.e., replicating elements of gaming to make medical and psychiatric treatments more effective.
This premise centres around understanding the human brain and its malleability, shaped by habits and patterns. Once entrenched, these neural pathways are strengthened over time, becoming increasingly difficult to challenge. This is what makes conditions like depression notoriously hard to treat, with neural pathways hardening over time and making habits and behaviours hard to break.
Researchers suggest that gamification could potentially be used to enhance treatments and strengthening approaches like meditation, medication, and therapy. Gamification’s potential lies in its ability to capture the patient’s attention, presenting scope to create more positive and constructive mental habits. Scientists hope that, over time, mindful and purposeful repetition will challenge old neural pathways, helping patients to achieve self-efficacy.
Medicine is not the only sector that can learn from the gaming industry’s success. Take, for example, retail banking, which increasingly incorporates gamification as a means of improving customer experiences. Adopted by traditional financial institutions more and more, gamification helps banks to reach younger demographic, showcasing products and services that enrich their perspective and stimulate them.
9 Pandas founder Sergey Karshkov has witnessed the meteoric rise of the gaming sector, which has become one of the world’s most profitable entertainment fields, earning big companies millions every day. Today, there are vast numbers of gaming enthusiasts around the world engaging in their favourite hobby almost every day.
The gaming industry has undergone a great transformation, with innovative technology enabling companies to put more complex and engaging storylines in games, as well as improving graphics to enhance user experiences. Games are also becoming more rewarding, which is certainly the case with online casinos that offer customers a welcome bonus and other types of rewards.
With such a huge global fanbase, big-brand game manufacturers take marketing very seriously, leaving no stone unturned in terms of generating maximum promotion for new releases. Games manufacturers recognise the need to tell a compelling story since, without this. They cannot make a positive impression on the audience. Businesses operating in other sectors can learn from this since every business venture needs a good story to be successful.
Giving rewards is also a great way to incentivise customers. In the gaming sector today, many companies offer first-to-order perks and pre-order bonuses as a means of increasing sales.
The seemingly boundless growth of the industry has attracted observation, analysis, and scholarly interest, with the sector proving its mettle as an excellent repository of knowledge and expertise that can be deployed across a multitude of different industries, benefiting sectors as diverse as real estate and medicine. The gaming industry stands out in its own right as a shining success story, as well as enabling and driving the advancement of other industrial fields.