Sometimes, it can be all too easy for companies to stick to their principles and dig their heels in when it comes to relying upon trusted marketing practices.
However, in a constantly shifting world, businesses need to stay on point, and they need to hone in on fresh marketing skills to retain the interest of their desired target audience.
Some trends took off at the start of 2022, but what trends are likely to remain relevant and will continue to fly in 2023?
Be more interactive with your approach
Well, interactive content could challenge and even overtake static content in the coming months. Interactive content comes in many forms and guises, including quizzes as well as 360-degree VR videos.
Indeed, the attention span of an online audience is much shorter than it used to be, and static content doesn’t seem to cut it anymore. Instead, rather than trawling through a four-minute video, a 15-second piece of content is more likely to be more powerful.
Similarly, audiences are more demanding of the type of visual content they wish to see on social media. Rather than just having a traditional post along with a caption, there is a clamoring for live videos that replicate real-life experiences. These may be behind-the-scenes outtakes, as they provide a unique perspective.
AI and the more personal approach
More tellingly, Artificial Intelligence (AI) is in the nascent stages, but it is continuing to gather more data to build up profiles of consumers and help marketers tailor content in a way that speaks to them. It is expected that AI will become more sophisticated in 2023.
Of course, personalized marketing can help some companies stand out. This could be through content or emails, and even conversational marketing has proved to be beneficial for those buying products online, where a bot can steer them through the process.
You will also find that push notifications are still an effective marketing technique, especially if customers want to be kept up-to-date with the latest news and views, and it makes them feel wanted.
Naturally, the marketing trends that have come to the fore this year overlap with most other industries. This is exemplified in retail, where customers will be assisted with buying products, or even in the hospitality industry, where there are pop-ups alerting people to the best hotels to stay at or restaurants to try.
However, the gaming industry has picked up the baton and jumped on the bandwagon. This is evident, particularly in the casino world, where gamblers want a more immersive experience. Many of the top legal WV online casinos, such as FanDuel have appointed casino ambassadors to connect with users. Seven division boxing champion Amanda Serrano recently joined the stable of ambassadors in time to launch a new initiative, Play Well Day, which is designed to remind gamers about responsible gambling.
Conclusion
Of course, some of the standalone marketing techniques aren’t an exhaustive list of what trends are likely to continue to take shape in 2023. Nevertheless, it should act as a source of inspiration for companies to venture away from the norm and try new things to retain customer loyalty.