May 29 2022

How to use Instagram to build your brand as a gamer

Because of Instagram’s popularity, many brands and influencers are switching social media accounts to join this platform and start a new journey there. Among those people are gamers. People love gaming because they see in it an escape from the world and an invitation to take the lead and follow different types of adventures. Gaming also allows them to socialize with people and enjoy quality time with their fans and friends. From a hobby to becoming an international electronic sport, gaming has upgraded to becoming an overwhelming element in our society, and we’re loving it! Today, many people use Instagram to share their gaming experiences and invite people to check out their work and walkthroughs. This article will provide five tips on using Instagram to gain more followers and build a brand.

1. Be Active On Instagram Stories:

It’s easy to grow your brand as a gamer on Instagram, especially through stories. This feature allows users to advertise and promote their work and function as a sort of teaser for their content. It does help therefore in promoting the games played and the posts related to gaming to both strangers and followers. Make your stories funny, intriguing, enlightening, and personal. Also, you can now follow gaming accounts and check their stories for recent updates. You can view Instagram stories anonymously as well in case you want to.

2. Quality Over Quantity:

The golden rule is the following: don’t spam your followers with posts, otherwise, they will spam you with unfollows. As a content creator on Instagram, the average amount of posts is once to twice per day, and that is all. You don’t need to post updates on the games you’re playing or what you’re feeling about it every two minutes, people will eventually get irritated when scrolling their Instagram feeds. Updates can be posted in stories, but not on your profile. Don’t overwhelm your followers with unnecessary content. Similarly, content should matter more than the number of posts. Make sure to optimize your posts by editing and adding hashtags. Create effective content that will engage your community and attract their attention. Be unique and creative, and work on your quality rather than quantity.

3. Target Your Audience:

Imagine talking about the supremacy of cats over dogs to a group of people who are obsessed with German shepherds and Chihuahuas. Same thing when you want to promote your Instagram account to the rest of the users. You want to target the people interested in what you do so that you can create engagements and interactions with them. After all, you have started your gaming account not to go viral – well maybe you did – but also because you love what you do, and you want to share your passion for games and gaming with other people with similar tastes. Targeting an audience is quite important to building a solid fan base that’s going to be interested in your content in the long term.

4. Find New Games:

We get it, you’ve been playing League of Legends for years now, but what about other games? There are thousands of games from different genres that are worth checking. More importantly, if you’re planning to run a gaming account on Instagram, you need to be up to date on the gaming industry and what new games you can try out for your followers. You can try Cuphead, Halo, Resident Evil, Bleach Brave Souls, or Genshin Impact. You can try a variety of genres from Visual Novels to RPGs. You can play Among Us with some of your friends and a Five Nights At Freddie on your own. There are a lot of games that you can try. People love to discover new games, sometimes they get bored when someone they follow keep playing the same game over and over for ages. Have fun while playing, and do not force yourself to play something you don’t enjoy. Experience new games and switch genres to unlock new preferences and perhaps find a new favorite game!

5. Use The Right Hashtags:

Don’t go crazy with hashtags, and by that I mean don’t write a full block on hashtags on every content you post. Messing up hashtags can cause your followers’ disinterest. Using the right hashtags can allow your post to show up on multiple types of research and by such increase its visibility on the platform. Try to limit yourself to seven up to eight hashtags per post while ensuring that the hashtags used are highly targeting. Choose narrow words and niche tags to increase the chances of visibility. General terms can be tricky to use as they would not affect the post’s visibility that much because broad words tend to reach over ten million posts, but that doesn’t mean they do not need to be used.

It is no secret that Instagram is one the most popular social networks online, especially among gamers and the gaming community. That is why, to step up with your Instagram account, it is important to know who to target and how. Who knows, maybe you’ll end up having multiplayer rounds with some of your fans and have fun over a game you all love!


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Elle Gellrich