Technology has changed the world and the way we see it. There are very few aspects of daily life that haven’t been impacted by technology, and in the last 10-20 years, it has changed and evolved at a phenomenal rate.
One of the examples we can use to see a clear evolution in technology is gambling. The way in which people gamble has evolved.
Multiple Devices
You can gamble using a variety of devices. In fact, most people probably have more than one device in their homes that they can potentially use to gamble. Whether you are on your iPad, an Android phone, or a computer, some smartwatches will even allow you to gamble.
Gamble Anywhere
Similarly, the location is so much less important. Gone are the days when you would have needed to visit a sportsbook or even go to a casino to place your bets or play a casino game. This is all available via your portable device, and with a cellular connection, you can also gamble without a WiFi connection using 3G, 4G, or 5G.
VR Casinos
VR is changing everything slowly but surely, and VR casinos are now starting to crop up, showing us that virtual reality is something that consumers really value. In recent years when people haven’t been able to go to casinos and gamble in person as much, they have looked to other ways to get a more human and “real” feel to their gambling, and this has meant using technology like VR. Developers continue to make games for VR and AR gambling.
More Coverage of Events
Gambling on sporting events or even eSports is still incredibly common and popular, and there are sportsbook gambling companies able to cover huge numbers of events thanks to the technology available to them, such as live streaming and access to statistics.
All of this means that the consumer has more ways to gamble and more options to gamble on local teams in locations where sportsbooks are allowed.
Crypto Gambling
Cryptocurrencies are still growing in popularity, and while they have their ups and downs and people who criticize the technology, crypto is now in the gambling industry, with certain casinos allowing people to deposit money and withdraw as crypto and put their winnings straight into a crypto wallet.
This is one of the ways in which gambling and gaming have changed in the last five years, as there are more companies embracing this tech.
New Games Are Released All the Time
There are new casino games released all the time, thanks to the huge number of developers out there. Casino companies are looking for new ways to add some thrill and alter the way people play.
As well as new slot games and the sorts of VR games we’ve already discussed, there are loads of other varieties of games and even new ways to gamble on sports and other events. Because there is such a huge appetite for the kind of games we see on online casinos, there are developers who are purely making games for casinos, and these are then licensed and made available to customers.
With a constant flow of new games coming to the market, we also see technology growing incrementally as better graphics, sounds, and even smart playing technologies are introduced. A game made now will likely look and feel more smooth and more pro than a game released five years ago.
More Understanding of Customers
Though this is something the consumer might not see directly, there is a lot more analysis that can go on behind the scenes, thanks to technology and even AI.
Casinos and sportsbook gaming companies have a much better understanding of what their customers want and the sort of behaviors they show when they visit their gaming sites, so this allows them to alter the way they build sites and create games for them.
Technology allows us to gather even more data, and this often results in patterns that we can see. This means that gambling companies will constantly be analyzing their customers and what they think works in terms of customer acquisition and keeping people coming back rather than going to play at a competitor’s site.