Facebook remains the big player on campus when we talk about social media marketing. As of June 2019, Facebook had 2.38 billion users worldwide, making it the most popular social media site worldwide. Facebook has revolutionized our approach to social networks and broadened the potential of social media for businesses during the last 15 years.
Then there’s Instagram, the reasonably young child in the town. Instagram, founded in 2010, has seen enormous growth in its active user population. However, both of the platforms provide an option to buy followers. Instagram has surpassed 1 billion monthly active users as of June 2018, making it one of the world’s most robust social media platforms.
This expansion should come as no surprise. We’ve arrived at a point where mobile has taken over, with users devoting more time exploring the web on their mobile devices worldwide.
These social networking platforms are robust, with billions of active members and numerous options for your company to communicate with consumers. Facebook and Instagram have worked hard to close the gap between their respective user populations. Enabling users to publish Instagram Stories directly to Facebook and having an Instagram placement for a Facebook ad are just two examples of how both platforms have generated synergy for advertisers and regular users.
Although there are many new possibilities for marketers to incorporate into their plans, you can’t necessarily apply the same approaches to Instagram that you would to Facebook and likewise. However, Instagram users often find it convenient to purchase Instagram accounts that already have good growth. So, let’s glance at some of the distinctions between the two to assist you in figuring out where your business should put its focus.
By the stats, Instagram vs. Facebook
While Facebook may have an edge in terms of user base and recognition due to its early start, Instagram’s growth has been rapid and continues to accelerate. Let’s have a look at some of the leading figures.
Statistics from Facebook
- Monthly active users are 2.38 billion.
- A mobile device was used by 96 percent of active user accounts to browse the social network.
- Facebook is where 40% of consumers view the most videos, according to the survey.
- Sixty-five million small businesses use Facebook Pages.
- Seventy-four percent of marketers say they are increasing their use of Facebook as part of their social campaign strategy.
Statistics on Instagram
- 1 billion active monthly users
- Instagram Stories has 500 million users worldwide throughout the world.
- Instagram is used by 37% of Internet users in the United States.
- Instagram is used by 68 percent of users daily.
- Sixty-five percent of marketers decided to improve their use of Instagram as part of their social media strategy.
As you can see, while Facebook has higher vanity numbers, Instagram’s analytics are unique, especially in activity. Instagram has established itself as a platform where people can interact with the visual material marketers offer.
On the other hand, Facebook’s multiple instances have compelled small businesses to create a Facebook Page, even if they don’t intend to be engaged in it. In social media marketing, Facebook has established itself as a mainstay. However, numbers alone do not necessarily tell the whole story. Let’s get a little more into this.
Audience demographics on Facebook vs. Instagram
Developing a marketing strategy can be difficult, but considering demographic data can make the process go much more smoothly. Instagram’s young audience demographic is one of the first things that stand out. Based on the current data, most active users are under 30, while older generations are less active. The plurality of Instagram users is under 30, with many still in their teens. Part of the change is probably due to younger consumers’ desire to jump on the next fad as soon as possible. New social networks are increasing at an alarming rate, and the allure of the new toy syndrome is alluring. This gap in the audience gives a fantastic opportunity for businesses looking to reach out to a younger market.
But don’t forget about the older crowd. Older clients have higher salaries, an advantage of being a popular social network. This could be highly beneficial depending on your firm’s items or services. A financial firm, for example, might have a higher success rate on Facebook than on Instagram. In terms of interaction, Facebook vs. Instagram is a toss-up.
Engagement is the most helpful statistic that Instagram has over Facebook. According to a study on social media interaction, brands receive an average brand awareness of 0.09 percent per Facebook post, compared to 1.60 percent every Instagram post. For campaign benchmarking, this data demonstrates the presence of different systems.
It’s crucial to realize that Instagram posts don’t necessarily generate more engagement than Facebook posts. Several things influence how users connect with your material on social media.
Photographs, for example, perform better on Instagram than on Facebook because Instagram is primarily used for images. However, it’s best to leave it to Facebook when it comes to texting most of the time. You must analyze how your target audience uses each social media platform. This leads us to the next point.
Make sure that the way information appears in users’ newsfeeds on Facebook is determined by algorithms. Although the Facebook algorithm is a matter of speculation, there are several tactics you may employ to increase the number of people who see your posts. For example, you can always use several apps to publish at rush hour to expand your existing audience. Whatever you choose, remember that while posting material to both platforms, you must assess your audience demography and content type.
Functionality
This analysis would be meaningless without examining how each social network is utilized. We’ve determined that Instagram is solely image/video-based, but other distinctions exist.
Facebook is primarily a source of information. You may learn about a company’s business hours, location, and upcoming events by visiting its Facebook page. Because it is detail-oriented, Facebook has always prioritized text. That’s why creating a profile on Facebook takes more time than on Instagram. They have diverse functions.
It’s all about documenting moments on Instagram. People don’t use Instagram to look up your business’s operation hours and see if their friends have visited your establishment. They utilize Instagram to communicate with one another. That’s why it’s so good at establishing your brand and earning recognition.
It goes much deeper to reach a choice and take measures when you go out to dine, and the menu has 50 different options to select from. When you go to a restaurant that specializes in only a few items, though, you can form your own opinion much more quickly.
Facebook is like a 50-course meal at a restaurant. You can do everything from communicating to enjoying games to streaming clips.
When you first open the Instagram app, you are bombarded with content. Because it relies on visual content, it offers a different customer experience than Facebook.
With Instagram, you can:
- It allows you to interact with Stories or posts in various ways.
- Users are mainly concerned with photographs and videos shared as posts or Instagram Stories.
- Your Instagram behavior is a little more challenging to track than your Facebook activity, even though both networks focus on account confidentiality significantly.
Conclusion
Instagram can’t replicate Facebook, and Facebook also can’t replace Instagram. You must first choose your intended audience, consider the type of information you want to offer, and establish a middle ground. The point isn’t which social network is superior in the final. The problem is how your firm can use each to engage your target audience and expand your social media appearance.
You can buy Instagram followers to make your journey of establishing a brand image on Instagram easier. However, rather than putting all your eggs in one basket, use Facebook and Instagram simultaneously and capitalize on their distinct capabilities.