Football Statistics can help engage an audience by offering them unique insights and live match data of the games they love. Now with live football widgets, this can be done with ease without the need for a third-party source. Live football widgets are embedded Iframe links that allow for match statistics and more to be shown on any site. The widgets are 100% free, have no ads associated with them whatsoever, and are proven means to increase engagement on a site.
Iframes are html elements that load another sites HTML through an embedded link, according to Hostinger. Iframes are easy additions to sites, as easy as including a line of html onto your site code. An example Iframe link can be found below:
More engagement on a site means more Customer Lifetime-Value (CLV) and more revenue. Customer lifetime value is the total amount of money that a customer is expected to spend over the course of their entire time as a customer of your site. According to Deloitte, In-depth content consumption was associated with 20 percent higher spending than general news consumption. Meaning that widgets that could help further engage audiences and provide unique content to your platform are valuable assets. How does customer lifetime value change the bottom line of a site? The greater the customer lifetime value, the more production per user seen for the site meaning more revenue over a given time period.
Engagement is another key metric in marketing. Engagement can speak to how usable and attractive a site is to users. The greater the engagement rate, the better the content being served. The engagement rate can also affect the bottom line of a company; more engagement often equals more ad revenue for a site. The engagement rate is closely correlated to DAU (Daily Active Users), which is the number of users that use your app on a daily basis. This number is often divided by MAU (Monthly Active Users) to represent the share of monthly users that use an app on a day-to-day basis. These numbers are key for ad revenue because they indicate the number of eyes that are looking at ads. For example, the higher the DAU/MAU (Daily Active Users over Monthly Active Users), the more on a day-to-day basis site is showing ads.
Football Statistics are an important part of any sports fan’s consumption of content. Younger fans are far less likely to watch games than their older counterpart demographic, meaning that this younger crowd is on the lookout after the fact and during games for live scores. This very demographic is the target audience of social media accounts that post in-game occurrences as they happen. In emerging footballing countries such as the United States, 47% of people aged 18 through 29 are football fans, and in the more established market, this number is well over 75%.
Live match data shows all the live match statistics, including goals, timers, and more. These statistics are updated live as events happen in real time at stadiums. Live match data can be presented to users through football widgets. This is particularly powerful for sites that are sports-centric and provide news or blog posts to users in the realm of the sports industry.
Often these statistics are hard to obtain for sites and/or are costly. Football statistics are usually obtained through a third-party resource that is dedicated to obtaining this data from stadiums and other streams. These third-party companies are partnered with statistics companies that use their data to engage users and build apps around them at a cost. Iframes are an interesting way to bypass all this and show users live match data, standings, and more without the need to contract a third-party partner.