The growing popularity of video has led businesses to adopt it as a part of their marketing initiatives. Many businesses that do not have video marketing initiatives are now eyeing to jump the bandwagon. Today, 80% of web traffic comes from video alone, and this provides brands with an opportunity to strike a chord with their audience.
While attempting to use video for marketing, you need to understand that merely creating a promotional video will not suffice. You need to edit the video and improve its visual appeal such that viewers are tempted into watching it. Here are some of the best digital editing tools that will help give a professional touch to your videos.
iMovie
If you are looking for a simple video editing tool that allows you to create elegant videos in no time, then iMovie is a perfect choice. iMovie is a free tool that comes loaded on all Apple devices. If you are filming on your iPhone or iPad, the high-fidelity video filters of iMovie will give an instant upliftment to your videos.
While this is a simple tool that is devoid of advanced video editing features, you can always use the chroma-key tool to create professional videos. This feature allows you to use a green screen and place your video subject in any exotic location. iMovie is integrated with iTunes and GarageBand. That way, importing or customizing tracks and sounds become child’s play. The audio and social media integration of iMovie makes it a preferred choice for small businesses that are keen on video marketing.
Pinnacle Studio
Pinnacle Studio is the ideal video editor for all your advanced editing needs. It has 360 degrees of VR support, motion tracking, and supports superfast rendering on 4K videos. IF your video footage has shots from multiple cameras, Pinnacle Studio is perfect for bringing them together.
While Pinnacle is slightly higher priced at $129.95, its features ensure that you get good value for money. Although the tool comes loaded with the most advanced features, its interface is user-friendly and can be used by those who are starting their video journey. Since the tool comes with a one-time payment, we recommend it for businesses that are serious about their video marketing strategies.
Lumen5
If you are looking to create fun and flashy promos for your brand, Lumen5 is the ideal choice. This tool lets you create such videos in a few minutes. Lumen5 boasts of the blog-to-social-promo creation wherein the tool automatically makes short promo videos off your blog posts.
Lumen5 has an intuitive drag-and-drop interface and lets you add screengrabs, video clips, and GIFs in a jiffy. You can personalize your marketing video by adding branded music as well. Lumen5 allows you to use all its features and create unlimited videos for free. However, the videos created with the free version will be of 480p quality. By opting for a subscription at $50 per month, you can upgrade to 1080p quality.
Nero Video
Nero Video is an ideal choice for situations when you need to create high-quality marketing videos on a tight budget. The tool can be accessed by making a one-time payment of $49.99. Nero Video has several unique video effects that will help your video stand apart. For the amount that you pay, this tool offers a good value-for-money.
If you are a beginner at video making and want to start your journey with Nero Video, we recommend that you watch tutorial videos to get started. Knowing the tricks and keyboard shortcuts will help simplify the process of video editing and allow you to complete the job in no time.
Corel Video Studio
Corel Video Studio is an advanced video editing tool that supports 4K videos and lets you go for 360-degree VR. Coral Video Studio is the first consumer tool to allow motion tracking. That way, you can point your cursor at a character to blur out the face, give him a funny expression or props and do a lot more.
While many tools of today offer motion tracking, Coral Video Studio gives you unmatched precision while tracking objects along with the cut. The only shortcoming of this tool is that it is slower than most other editing tools, and you need to give it ample time for the rendering. The tool is available by making a one-time payment of $51.99.
InVideo
The best part of using InVideo is that it is a cloud-based online video editor tool that lets you add the latest transitions, stickers, and frames to your video content. For beginners, InVideo gives a headstart by allowing you to choose from over 5000 video templates. Advanced users can choose a blank template and customize their video in any convenient way.
When looking for video editing free solution, whether you are looking to create simple promotional videos or high-quality marketing videos, these video editing tools will cater to your needs and help you create stunning content. With the right tool in hand, it becomes easier to grab the attention of your audience and achieve your marketing goals. So why wait?
InVideo gives you access to over 8 million stock images and files. That way, you can create stellar content even when you do not have recorded clips. There are three versions of the InVideo tool. While the basic version is free, the business plan is priced at $15 per month, and the unlimited plan can be used for $30 per month.
Adobe Premiere Pro
For those who are not ready to compromise on the quality of the videos, Adobe Premiere Pro is a perfect choice. The tool supports 360-degree VR and allows you to work on a 4K video. The Lumetri Color feature of Adobe Premiere Pro lets you color correct the clips and work on advanced color manipulation.
Adobe Premiere Pro has the best storage and organization features and lets you share your edited files with team members. That way, multiple team members can collaborate on the marketing videos and get the job completed in no time. Another feature of the Adobe Premiere Pro is the multi-cam capabilities. Unlike most other video editing tools, this feature lets you work on unlimited camera angles to create the video of your dreams.
The interface of Adobe Premiere Pro is straightforward, and you have a host of tilting and cropping options. Its easy integration with other ancillary apps gives you greater creative freedom while editing a video. For all the features that Adobe Premiere Pro offers, the tool is worth $19.99 per month.
Videomaking is an intense journey, and everyone has their preferences. What works for others may be infeasible for you, and you need to chalk out your priorities. While each of the tools discussed above can create exceptional videos, your editing proficiency will play a deciding role. As you compare the features that you need with the ones discussed in this article, you will identify the tool that will become the pillar of your video-making journey.