If you’re new to the concept of gamification, you’re missing out on a huge and potentially diverse workplace that could actively benefit your business.
This lucrative market was actually estimated to be worth $5.5 billion (£4.14 billion) in 2018, while studies have shown that up to 90% of employees feel far more productive when using gamification to learn new skills and practice these in real-time.
But what are the benefits of using simulation games as a learning tool, and why should businesses consider making gamification and similar concepts central to their business ventures?
- Increase Engagement
This is perhaps the single biggest issue with regular training programs and courses, as they lack a unique and interesting hook and often fail to engage students with the subject matter.
There are many reasons for this, but the undeniable fact is that most traditional lectures or hands-on training events are incapable of pushing learners to get actively involved with the learning process.
Make no mistake; this creates a scenario where students may only retain information rather than understanding concepts on a deeper and more meaningful level, while it also develops a significant disconnect that prevents students from comprehending the importance of certain lessons.
Games and corporeal simulations buck this trend, however, by compelling people to immerse themselves in learning and ultimately absorb as much relevant information as possible.
- Adaptability and Learning From Failure
Traditional lectures and online seminars also fail to offer so-called “try, fail and learn” experiences, which typically reinforce lessons and allow learners to adapt their newly acquired skills in corporeal settings.
To understand this further, look at the importance of demo accounts in the online trading marketplace.
In simple terms, demo accounts simulate a corporeal market environment in real-time, enabling investors to test and hone their strategies without risking their hard-earned capital. Ultimately, this allows you to bridge the gap between theoretical learnings and practical experience, while you can also learn from failures and use this knowledge to your advantage.
By incorporating this into your training through simulation, you can create meaningful skills that are relevant and applicable for the real world.
In some cases, there may be instances in which the gamification of course material and the development of simulation models will require an upfront cost.
However, it’s generally thought that simulated training courses are more cost-effective to implement over time, as once you’ve developed the modeling and necessary software this is widely available to use throughout the company.
This means that you don’t have to continually hire educators or book lavish conference halls, as you can instead carry out training remotely and without the need of third party educators. This type of learning is also more broadly distributable, making it far more cost-effective when it’s rolled out throughout a particular business.
Of course, you’ll always have to run a cost analysis to ensure that gamifying your learning materials or creating simulations is truly cost-effective, depending on the nature of your business and course material. In general, however, this offers a superior option in the long-term, and one that can really repay your investment in terms of output and engagement.