Top-notch web design is a vital prerequisite for your business’s success. The more visually appealing and user-friendly your web resource, the more customers it will attract and the more money you’ll make. In this article, we’ll explain what the term “web design” means. Plus, we’ll provide the criteria that let you characterize the looks of a site as either good or bad.
What Do Web Design Services Include?
The terms “web design” and “web development” are frequently used interchangeably. However, they are not full synonyms. The latter embraces both the front end and the back end. The former deals exclusively with the client side and doesn’t involve the server side. The latter is focused on technology, while the former is on creativity.
An ideal site should be both beautiful and easy to use. Web design is the looks of the website and the feeling that the people get when navigating it. By saying “web design,” we mean the combination of the following aspects:
- UX (user experience) design
- Graphic design
- Interface design
- SEO (search engine optimization)
- Content creation
To make the most of them, you should be very well aware of the current web design trends. If you don’t specialize in this niche, it might be tricky for you to fully justify the expectations of your target audience.
Some entrepreneurs ask, “Which website builder is best?” because they want to create all their web pages themselves to drive down the expenses. Instead of looking for the best website builder for creating an Ecommerce website for small businesses, it would be wiser to hire an experienced web design agency. It will ensure the most positive customer experience, which will lead to a larger number of sales.
How Does Web Design Contribute to Your Conversions?
Top website design companies ensure that your relationships with your customers will evolve according to this scheme:
- A person opens your website
- They like how it looks
- They remember how the other websites from your niche look, and they realize that you set the bar high.
- They check your product range and prices.
- They appreciate the ease of navigation and the convenience of the layout
- After getting the overall first positive impression, this person might place an order right away — or leave your website but come back to it sometime later to finalize the purchase
If your web design is substandard, potential customers won’t get curious to explore your site. Even if your products are better than what your competitors offer and your prices are lower, people might never get to know about them.
The Notion of Good Web Design
The top ecommerce website design companies always explain to their clients that the notion of “good” in their industry is not subjective. You should deliver to your target audience precisely the experiences that it’s looking for. From the entrepreneur’s viewpoint, web design can be characterized as good if it guarantees a high conversion rate.
Here are the primary boxes that a site with good web design ticks:
- Smart use of negative space — you shouldn’t strive to fill in every inch with useful information
- Limited selection of options — when people get spoilt for choice, they might prefer to avoid any action at all
- Compelling calls to action that immediately catch one’s eye
- Meticulously crafted user journey
- Responsive design that adapts to different devices and displays of any shape and size
The key elements of high-quality web design are the color palette, buttons, and fonts. The palette must be relevant to your niche. For instance, an online store that sells eco-friendly cleaning substances should opt for green, beige, and neutral colors. All the buttons need to be strategically placed. There shouldn’t be too many of them on the main page. Perfect fonts follow a hierarchy and are appropriately sized.
Each web page should contain text and visuals. It’s important to strike a smart balance between these two types of content.
Warning Against Bad Web Design
Most website designing and development companies would recommend you avoid these mistakes:
- Cluttered layout
- Buttons that are hard to find
- Call-to-actions that are not straightforward enough
- Non-responsive pages
- Tiled backgrounds
- Stock photos
Be careful with animation. Too often, it looks out of place and irritates visitors. But if your business belongs to a creative industry and a talented professional delivers the animation for you, this might work well.
Make sure your web pages load quickly on all devices.
Final Thoughts
The term “web design” refers to the ease of use and the looks of the website. The better the design, the larger audience your web resource will attract and the higher profit you’ll make. You may use a website builder to create all your web pages without third-party help. Yet if you entrust this task to professionals, they will deliver a much more impressive result that will maximize your conversion rate and boost your revenue.