The music industry has a great future. And all thanks to… Metaverses? Early yet! And all thanks to the Era of coronavirus. Because of the lockdown, thousands of concerts and performances were canceled, and rescheduled recordings of hundreds of albums and singles were.
But every cloud has a silver lining, and instead of just waiting patiently, the music shifted to the Metaverses. And now we can go to virtual concerts of our favorite artists at home. Now it is as easy as listening to a show on YouTube. But with almost the same emotions as from the actual performance. Plus, you’re not just a listener; you’re a full-fledged member of this concert.
With the increasing pace of game funding, the influence of the Metaverses on the music industry will only grow. And whether you want it or not, you’re already involved! But let’s go first…
What is the Metaverse
The Internet has many definitions of what the Metaverse is. But we will tell you about it in a way that your parents understand. Metaverses, in simple terms, is a virtual world on the Internet in which real people interact with each other online using their avatars. At the same time, we are not talking about typical streaming (for example, on Twitch) but real communication using VR and AR technologies.
We are sure you have heard about Facebook Metaverse or Roblox virtual universes. And these are not the only online worlds.
- Brands create Metaverses so that users can learn more about the history and news of the company. For example, Nike and Adidas, Nvidia, and Atari create their own virtual worlds to engage users more and introduce them to the brand.
- Artists create their Metaverses to introduce their work to more people. And we’re not just talking about Snoop Dogg with our Death Row label. The Avenged Sevenfold heavy
- metal band has also created its unique virtual world and merged with NFT game Sandbox. This attracts more users who want to collect the NFT of their favorite band but also increases the number of listeners of their music.
- Even Metaverses create their Metaverses. For example, with the MetaMetaverse platform, you can visit the virtual world and create your own online city.
As you can see, we are with you in this economically challenging time, watching how IT helps companies grow and increasingly fall in love with users.
Music and the Metaverse
Let’s talk more about how Metaverses improve the music and creativity of musicians. And why, with the help of music NFT, you can be a listener and the owner of your favorite musical compositions.
Metaverse creates a direct connection between artists and fans
Now each of us has a better chance to get to the concert of his favorite artist and even chat with him online. This is where NFTs will help you. Increasingly, artists and bands are creating Metaverses for their token holders. I.e., you not only become the owner of unique images, parts of songs, albums, and concert videos but also can communicate with your idol in the virtual world.
Helps to distribute music in the broader platform
You can buy authorship on the unique tracks of musical performers and become part of the Metaverses of the artist. This is what the famous Snoop Dogg develops now. That is, you’re not just a collector, like record collectors, but you’re a TOP fan and always have VIP tickets to his online concerts.
Changes the way music and gaming industries work together
Games and music were inseparable when the melody consisted of only a few simple samples. Now you can listen to the release of new songs that will give more color to your game. For example, in the Warner Music Metaverse in Sandbox, you could interact with avatars of cool bands (Coldplay and others) and artists (Ed Sheeran and others).
Increases revenue
Metaverses for brands and artists are an additional way to increase revenue without having to “reinvent the wheel.” They keep up with the technology and try to be in hand with the users. Everyone wins.
The customer receives a digital asset that gives him additional benefits:
- play a game where he creates his character and chats with idols in Metaverse;
- not only listens but can own unique tracks (NFT) from favorite artists;
- benefits from the participation and retention of NFT and other digital assets.
All this increases profits, and customers remain as satisfied as possible with the purchase. Everyone has their own benefits.
In addition, it provides additional security without the need for cost. This is an additional benefit that also needs to be discussed. For example, rap artist Travis Scott has been actively developing his Metaverses concerts after a fatal fan crush at a live show in Houston (2011). Ten people died in it.
According to the rap, “Metaverse allows you to provide a level of security that will never provide security and fire regulations.”
Conclusion
In early 2021, no one could imagine we would “thank” the coronavirus for contributing to the IT industry. Because of her influence, we found the opportunity to be close, play with the stars, and be at their concert online. It helps brands and artists develop, and for customers – this is an excellent opportunity to get unique and collectible items safely.
Metaverses are our future, whether we like it or not. Today you can work, walk with your dog, chat with a celebrity in the Metaverse, or watch the virtual universe Versace. Thanks to it, we get closer to our idols and learn more about them, no matter how far away we are from them.
We’ll see how the Metaverses are changing the music and gaming industries. And now, you need to watch the processes more closely to get maximum benefits.