In 2022, the gaming industry will be worth an estimated $29.8 billion. If you’re looking to grow your Instagram gaming channel in this booming market, there are a few things you need to keep in mind. In this blog post, we’ll discuss how to make your channel stand out from the competition, choose the right games to feature, and connect with your fans. So, read on for some valuable tips that will help you take your gaming channel to the next level!
Your Niche Matters
One of the most important things that you’ll have to keep in mind if you are trying to grow as a gaming channel on Instagram in 2022 is the fact that the niche you are posting within matters quite a bit. Now, of course, you might have a passion for gaming, which will lead you to specific genres, but the niche you post within can vary a bit.
Even though the overall niche might be gaming specifically horror games, for example, this also means that you can have a niche within that genre, such as posting horror game trailers, walkthroughs, secrets, about the cast of the game, posting updates from developers, and so on. When choosing a niche, you shouldn’t choose one that’s too popular since it will be oversaturated, nor should you choose one that is not popular at all, since you won’t gain followers.
Post Using All Methods
The next tip for a gaming channel trying to gain more followers on Instagram would be to post using all of the available methods that the platform offers. One of the biggest mistakes that many accounts make is just posting normally to their feed. While using hashtags might be good for increasing your reach by not using other posting methods, you are limiting the number of counts that you reach.
For example, you might want to try using Instagram reels, since these short video clips will be shown to people who are not following you yet. You might also want to consider using Instagram stories since this will allow you to create engagement with your followers. More than this, you can download Stories that you post on your stories so that you can repurpose that content for another social media platform.
Choose Timely Content
Another incredibly important thing to consider if you are wanting to grow as a gaming channel would be to choose timely content. Now of course this would depend on the games that you are hosting on your channel as well as what niche you are posting within. However, as much as you possibly can, you should try to post timely content.
The reason for this is if you post timely content, you will gain authority within the niche you’re posting within and your authority will increase with your followers and would-be followers. Is an even more expensive currency than followers since it will help to boost the social validity of your account.
Use Hashtags
As mentioned above, one feature of Instagram and many other social media platforms are hashtags, and they are incredibly important to use if you are posting to your feed quite often. This is because the primary purpose of hashtags is to help users find content by grouping it under posts that contain the same hashtags.
This means that if you are trying to target an audience that will most probably be gamers, you are going to need to use hashtags that relate to gaming. One that would be great to have as many followers as possible. Unfortunately, people who use Instagram usually follow accounts from certain niches, and gaming won’t appeal to everyone, so make sure to target the people it will appeal to.
Do Giveaways
Finally, the last tip on this list for a gaming account that is trying to gain more followers on Instagram is to try and do giveaways as much as possible when you are starting. It is a fact that people love getting things for free, so doing giveaways is a great way to attract people to your account.
Since you have a gaming account on Instagram, one giveaway that you could do would be Steam keys, for example. A free game is something that many people would follow to get. More than this, word of mouth is still quite a powerful marketing tool, so if people were to spread the word that this specific gaming account on Instagram gives away free steam keys from time to time, you will get many followers.