It is no secret that there are two main sales systems where the seller interacts either with companies or with many users. These models are called B2C and B2B. And although in both cases the ultimate goal is to sell a product or service, the differences in the methods used are sometimes significantly different. If the purpose of creating an application is to interact with a wide audience, the requirements are essentially standard:
- simple interface;
- convenient menu;
- attractive design;
- understandable functions;
- quality goods and more.
To develop an application for a small store, a standard template, well-designed and adapted to your tasks, is enough. The eCommerce app development company Fireart is known for its unique solutions. And if you decide to interact according to the B2B scheme, it is better to immediately seek help from professionals who have rich experience and the necessary resources to create a quality product.
Integral elements
Initially, a correctly planned strategy for achieving the goals set will allow you to create an application that will contain everything you need to increase the profitability of your business. Depending on which direction you choose in business, the mechanism for creating a store will also depend. You can see how the finished product for B2B sales looks like on the website https://fireart.studio/enterprise-mobile-app-development/.
And now to the main components of the store
Individual prices
The pricing issue in B2C stores is usually straightforward – each customer pays the same price. The situation is different with sales to business customers. You will have to configure different settings for different clients. This could be due to:
- the size of the transaction,
- frequency of orders;
- the type of products they buy.
Your store should have functionality that can handle any pricing model, no matter how complex.
For example, on Alibaba, wholesalers receive higher discounts than regular customers. In addition, B2B companies must offer price packages for specific product combinations, discounts for a certain number of orders, etc.
Minimum order size
In addition to solutions such as discounts on bulk purchases, many B2B eCommerce platforms require a minimum order amount for all or some of the products. It is a necessary solution to properly manage your margin and profitability. Your store should also contain this feature.
Client registration.
Registering customer accounts is very important for B2B stores. This process should include the ability to set different price levels based on the contracts you have entered into with specific buyers or because of your affiliation with a specific group of buyers. Similar dependencies must also be established for:
- the number of orders;
- terms of payment;
- discounts;
- delivery problems, etc.
The store entrance section also allows you to hide individual products and block certain purchases for unregistered customers. For registered customers, you can also enter order tracking and send them personalized promotions.
Advanced product search
B2B companies usually have huge product catalogs, so it is very important to be able to find them conveniently. Platforms should allow customers to go beyond the usual inventory-based search and find products according to their:
- data,
- the price;
- and availability,
- possible discounts, etc.
- Advanced billing features.
The billing process in B2B is more complicated than in B2C. It should be designed to make shopping easier and reduce the percentage of abandoned carts. The calculation should also be adjusted to take into account problems specific to this trading model, such as:
customers must be able to transfer shipping charges to commercial partners (e.g. FedEx, UPS, etc.),
customers should be able to download billing information from previous orders,
the ability to pay for the order in various ways, such as a line of credit, trade credit, etc.
the ability to repeat a previously placed order without re-searching for individual products.
Tax management
In the case of B2B sales, there will certainly be a need to create specific products, customers, or even a whole group of them, exempt from taxes or not subject to them.
Sellers are required by law to properly record, collect and pay taxes. Therefore, it is necessary to establish tax-free status for certain customers, which, in turn, is associated with a decrease in taxable income due to a cash discount on certain goods.
Ordering product samples
Buyers prefer to check the quality of the product before placing a larger order. They would like to use samples for this. The introduction of such a function will allow them to check the quality of the product before the final purchase, thereby increasing the likelihood of a successful transaction.
Quick orders
B2B customers often know exactly what they want with details like product number or SKU. Therefore, it is recommended to equip the store with a form in which they can enter the numbers and quantities of products in order to quickly add them to the cart. This way, they will save time searching for the same product every time.